“THE NUMBERof people who are in a new size is pretty staggering,” Chip Bergh, the head of Levi Strauss, admitted in June. After more than a year of on-and-off lockdowns, the denim-maker told the Associated Press that a quarter of customers no longer fit in their jeans.
This article appeared in the International section of the print edition under the headline “The attention recession”
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